Search Engine Optimization

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Search engine optimization

These materials are shared as part of webinar with HostGator on Search Engine Optimization, that is, the practice of increasing the quality and quantity to the website traffic through organic search results. We discussed 5 foundational steps to SEO success, which include

• Keyword research.
• Setting up metadata on all pages.
• Creating quality content.
• Formating URL structure & links.
• Using schema, if appropriate.

We however covered some useful tools which can be used to enhance SEO, that are worth knowing:

• SEMRush
• Moz
• Google Auto-Complete
• People Also Ask
• Google Keyword Planner

Setting Google My Business profile is also important for SEO. Google My Business is a free tool offered by Google for business owners to manage how their information should be listed in search engine return pages.

The YouTube video recorded during the webinar follows below:




A free SEO e-book from Hostgator is also available and attached here, read it right away from our forum or download it: