“Very few people or companies can clearly articulate why they do what they do. When I say why, I don't mean to make money – that's a result. By why I mean what is your purpose, cause or belief? Why does your company exist? Why do you get out of bed every morning? And why should anyone care?” - Simon Sinek
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Making a Living Vs Making a Dying: How to Do What You Love and Love What You Do
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